Is your website performing to your expectations? As a business owner, you need to be aware of the power of an effective website. As your only employee who is on duty 24/7, your website is the fastest way customers can find and reach out to your company. Your website could be your best brand ambassador, your top salesperson, and your number one promoter all at once. What's it all about, though? It's about how you offer value to each of the potential customers visiting your website.