After we have completed the inception part of our process, we can begin the creative phase. As each client is unique, so too are their needs. The creation process can include many different things, including print design, interactive design, branding, search engine optimization, multimedia production, and viral marketing. The first step is production of a website map, which is a visual depiction of the skeleton of the website- its pages, along with the life force of the website, which are the actions and user interactions involved. This phase of the process lasts between two and four weeks, depending on the size of the project.